Nov 30 2007
Re: Suggestions
So, a few people threw out some suggestions for my new banner headline. I liked none of ‘em:
maassive.com: taking it in the arse since i met shanny
No. I started using the word “arse” well before I met shanny.
maassive.com: not JUST the cream of manchester.
No. Cuz I still don’t get why shanny calls me that.
maassive.com: just dave!
No. Cuz I’m holding out hope that one day someone might ask to be a guest blogger.
maassive.com: man candy never tasted so sweet
No. That opens me up to false advertising litigation.

maassive.com: act now and we’ll throw in an oven mitt for free!
No. I don’t even have an oven mitt myself. I bundle up the dish towel. I don’t have bandaids either, so when I burn myself, I use paper towels and scotch tape. I tried to use a paper towel as an oven mitt once. It looked like one of those fireballs Mario used to throw after he jumped on a flower.
maassive.com: my friends are bored without me
that’s so sweet! don’t you think this maassive.com’s too self-important as it is?
Maassive.com: Double voweling it like you wish you could.
No. I think it’s the same general idea as my first idea, but without the flow. The original works in 5-7-5:
Maassive.com*
Challenging Redundancy
Since 2005.
Maassive.com: High self-esteem has no price tag.
No. It’s too similar to “Money can’t buy you love,” and “You can’t buy happiness,” the logic of both of which I often question. I also don’t like the term self-esteem, it reminds me too much of D.A.R.E.. And anyway, isn’t bragging about high self-esteem a clear sign of low self-esteem.
Maassive.com: Eating raw fish in the desert without fear.
No. My accountant doesn’t want me to be reminded about sushi every time I open my blog.
So far, I’m liking “Challenging redundancy,” but I’ve still got a couple weeks to brainstorm. “Biting off more than I can chew,” came from a story I wrote about my open bite. It’s a riff on being unable to close my front teeth and being often more ambitious than practical. Maybe I’m getting wise and pragmatic in my years. Maybe I’m just bored of that tagline.
Challenging redundancy … Well, that’s interesting on a philosophical level to me. But also, it’s wordplay, since the word “Maassive” itself challenges redundancy.
For efficiency’s sake, the double-A is unnecessary. But for aesthetic sake, the extra “a” adds layers of visual and phonetic meaning. The Double-A makes massive more massive. That’s probably unnecessarily academic. Maybe I should go with something like:
Maassive.com: Oh, it’s on. It’s so on.
* Maassive.com is five syllables: Ma-a-ssive-dot-com


BBC has an in-depth (read: long) article on the political hurdles stalling MIT’s 







